James and the Giant Peach Competition (2)

James and the Giant Peach by Roald Dahl
An enormous, angry rhinoceros that has escaped from London Zoo has eaten James’s parents. And it gets worse! James is packed off to live with his two really horrible aunts, Sponge and Spiker. Poor James is miserable, until something peculiar happens and James finds himself on the most wonderful and extraordinary journey he could ever
imagine …
James and the Giant Peach will be fifty in 2011. First published in 1961 it has become one of the most loved of Roald Dahl’s stories, appealing to readers of all ages. Dahl was a master of language and of making up words. His stories are full of fabulous visual twists and turns.
Students are invited to design a whole new cover look for this iconic title, reinventing it for a new generation of readers, encouraging children (and adults) to revisit it and ensuring that it remains an integral part of childhood for the next fifty years.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 12mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both children (to pick up and buy for themselves) and adults (to buy for children). While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting.
The winning design will need to:
have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to the broadest possible audience for the book
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against be able to sit on the shelves of a supermarket as easily as it sits on those of more upmarket bookshops such as Waterstone’

1. DEADLINE FOR ENTRIES

The closing date for entries is 5 p.m. on Friday 15 April 2011.
This site will accept entries from Monday 17 January 2011.
2. ELIGIBILITY

To be eligible for the 2011 competition, you must be a student on any year of an Art or Design course at HND or degree level. The competition is open to international students and to MA students. The competition is not open to students on an Art Foundation course.
There can be only one named entrant per entry.
3. DESIGNS

You are permitted to enter designs for both the Penguin Adult Prize and the Puffin Children’s Prize. You may not enter more than one design for each category.
4. SUBMISSIONS

All entries must be submitted digitally via an online link which will be made available on this site from Monday 17 January 2011.
Entries must supplied in the following format:
PDF
300ppi
CMYK
5mm bleed
Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
Trim and crop marks to be included

Hard-copy entries will not be accepted.
5. CONDITIONS OF ENTRY
Closing date for receipt of entries is 5 p.m. on Friday 15 April 2011.
No purchase necessary to enter the competition.
This competition is open to students of any year of an Art or Design course at HND or degree level, international students and to MA students. This competition is not open to students on an Art Foundation course or employees of Penguin, their families, agents and anyone else connected with this competition.
No responsibility can be accepted for incorrectly uploaded entries. Entries via agents or third parties are invalid.
All correctly completed entries will be forwarded to a judging panel made up of the Penguin Art Directors, the Penguin General Managing Director and guest judges for the Penguin Adult Prize and the Puffin Art Director, Puffin Managing Director and guest judges for the Puffin Children’s Prize, who will select a shortlist of entries for each category.
The shortlist will be announced on this website by 18 May 2011.
The shortlisted entrants will be notified in writing by 18 May 2011 and invited to resubmit their entry following feedback and further art direction from the Penguin/Puffin Art Directors. The closing date for the shortlisted entrants’ resubmissions is 1 June 2011.
Shortlisted entrants will be required to provide the following submissions for each design entry:
An A3 board showing the full jacket to scale 1:1.
The design mocked-up on a book (which Penguin will supply).
A short, typewritten text (max. 50—100 words only) submitted as a Word document, explaining the concept for your design.
An A3 board demonstrating the development of the thought process from the original research to the final concept.
A high resolution PDF and Jpeg of the front cover and full cover design on CD.
The sender must prepay all shipping costs, insurance, customs duties and handling fees for all entries.
The Promoter accepts no responsibility for the loss of or damage to any portfolios or other cases in which shortlisted entrants may send their resubmissions.
A first-, second- and third-prize winner will be selected from each category for the Penguin Adult Prize and the Puffin Children’s Prize. The winners will be the designs which, in the opinion of the judges, best fulfil the brief from all entries received. The first-prize winner of the Penguin Adult Prize will receive a six-week work placement in the Penguin Design Studio and a cash prize of £1,000. The first-prize winner of the Puffin Children’s Prize will receive a four-week work placement in the Puffin Design Studio and a cash prize of £1,000. The second-prize winners of the Penguin Adult Prize and Puffin Children’s Prize will each receive a cash prize of £350. The third-prize winners of the Penguin Adult Prize and Puffin Children’s Prize will each receive a cash prize of £250.
The prizes are non-transferable and no cash alternative will be offered to the first-prize winners. However, if, at the sole discretion of the judges, none of the entries in either or both categories is of a sufficiently high standard to merit the awards, no prizes, or only second and third prizes, may be awarded.
The winners will be announced at the awards ceremony in June 2011. The winners’ details will be made available after the awards ceremony on this website.
Events may occur that render the design competition itself or the awarding of the prizes impossible due to reasons beyond the control of Penguin. Penguin may, at its absolute discretion, vary or amend the promotion, and the winners agree that no liability shall attach itself to Penguin, provided that any prize shall not be of lesser value than the one advertised.
The decision of the judges is final and correspondence will be entered into only at the absolute discretion of Penguin.
The winners agree to take part in reasonable post-event publicity and to the use of their names and photographs in such publicity.
All entrants hereby license to Penguin the use of their entry for display on any Penguin-owned website and for display in a physical exhibition. Appropriate credits will be given to each item displayed, but Penguin shall not be under an obligation to hold such exhibitions, or to include every entry if it does. Each entrant warrants to Penguin that his/her entry is original, and made without the inclusion of material owned by any third party.
Entries will not be returned to entrants.
Penguin will use any data submitted by entrants only for the purposes of running the competition, unless otherwise stated in the entry details. By entering this competition, all entrants consent to the use of their personal data by Penguin for the purposes of the administration of this competition and any other purposes to which the entrant has consented.
It is a condition of entry that all entrants abide by the rules of the design competition.
Promoter: Penguin Books Ltd, 80 Strand, London WC2R 0RL.
Write to us at:
Penguin Design Award
80 Strand
London
WC2R 0RL
Email us at: mail@penguindesignaward.co.uk